What is Cereal? Foremost, it’s a magazine rooted in our passions – for food, for travel. And for books too, with all the wonderful things they can teach us. Isn’t every day better when you learn something new? We believe that the enjoyment of food and travel are two significant elements of a good life, and more and more of us are in a position to enjoy both on a fairly regular basis now – so much so, that knowing what to experience first can be daunting at times. This is where we come in.